What is SEO marketing? And How do I improve SEO?
Howdy cowboy! Are you a business owner with one eyebrow raised when it comes to improving your Google ranking? You’ve came to the right SEO management company!
First let’s get one thing clear. What is SEO marketing?
SEO online marketing is strategically optimizing your website to rank higher on Google.
How can I improve my website’s SEO? Well, first I would recommend hiring a marketing agency/ internet marketing agency/ SEO management company, whatever you want to call it!
That’s us! Sozilla Digital is one of the top marketing companies in Washington DC. We serve areas in Fairfax, Annandale, McLean, Vienna, Merrifield, Herndon, Alexandria and the rest of the Northern Virginia area.
Let’s talk about some FREE tips from a top marketing agency that we want to give you all!
Title Tag- You wouldn’t ride a horse without a cool name like Bullseye would you?
You know, the area on your site where it says <title></title> HTML. It’s also called “Title Meta”. Typically this is where the popular WordPress Plug-In “Yoast” is used to optimize the title more efficiently. It’s in fact, the plugin we use.
Years ago, people would just spam this field with their keywords. For example, “Horse riding training tips | Horse riding training guide | Learn how to Ride a Horse”.
WOAH, KIMOSABE! Before you begin doing that, you ought to know that it’s no longer an acceptable practice because there is a chance Google can penalize you for it! Make sure to create a unique title for each page, one that can really capture the audiences attention based on their needs.
Meta Description- Kind of like seeing brief description of the horse before you ride it. What it was fed, how old is the horse?
Meta description is similar to the title, right beneath it. It is very important to use keywords in both fields. We recommend using long tail keywords. For example, instead of us using a broad keyword like DC SEO, we would target a phrase like SEO online marketing in Washington DC. There’s volume in searches for long tail keywords and less competition. We can go more over keyword research and strategy through a formal call or email!
Next Step- Be Smooth about it Partner!
Who do you think would win in a spelling bee? A robot or a cowboy? Chances are a robot would, right? Think of it this way, Google search engines are powered by bots that crawl website’s content and see which are the best fit for the average “google searcher”. So to compete with a robot when you are a cowboy.. wouldn’t be the wisest move. Instead, you work along with the robot and slide in your keywords smoothly and discretely. Notice in the first paragraph I used other words around my keywords to allow it to come off more fluidly. Bet’cha you didn’t even realize what I was doing there! 😉
It’s important to be sly in naming your page’s URL’s in the same manner. Try not to repeat words twice in the URL and really think about how to place each word. SEO isn’t a simple thing to get done, it takes dedication and patience to get it down on pat.
Onsite Optimization-
Speaking upon onsite optimization, there are areas more valuable to have your keywords in than others. Based on experiments and research the order of impact, from most valuable keyword positioning to least:
- URL
- SEO Title Tag (i.e.: <TITLE></TITLE>)
- H1 (i.e.: Page title)
- H2, H3, H4…
- Content
Simply utilize a couple of these steps today to start ranking higher on Google.
We will release another blog post soon about additional steps. We decided to release the steps in small increments for people to take action today and not get overwhelmed with so many steps! 😉
Until next time cow(boys/girls)!
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